how we're conscious
literally born with production in a garage (we know...what a cliche)
The pursuit of the new is a human instinct. Our uncontrollable need to search for our next source of excitement, the next micro hit of dopamine, the email notification saying #your order has been dispatched… Newness is everything.
While we think to ourselves: just one more scroll, just one more page, we need to ask ourselves: have I used the last item I bought more than once? When was the last time I repeated an outfit? Do I really need this?
Global clothing production has doubled in just 15 years,
After the incident Rana plaza – visibile supply chains/Fashion revolution/ transparency
Production of fabrics
and in 2019 Brits have spent an stated 2.7 billion on clothes only worn once.
Better wayt o celebrate our clothes.
Textile waste stats
Pollution fashion industry
Tons that are landfilled
Impact on environment – climate change
(ilustracao packaging) - so we really keep it circular all the way.